We’re a female-led production company based in Manchester passionate about young stories & new talent across all genres.
We produce TV programmes, short form content and podcasts that aim to inspire, educate and bring as much joy as possible into our audience’s lives. Diversity and inclusiveness on and off screen are at our core and we thrive on working with brilliant people who all bring something different to the party.
Peggy Founders
We’re Ida Bruusgaard and Danni Davis, good friends since University and now experienced programme makers and idea developers. We embarked on our joint business adventure in June 2018 to make the content we’re most excited about and create the work culture we always wanted.
Ida Bruusgaard
Managing Director
Ida’s been in TV for over 18 years, working across popular factual and specialist factual production and development. She still loves the process of seeing a show through from idea to screen.
Ida has mainly worked in the UK, but spent two years in her native Norway as a producer Medieoperatørene, a prominent Oslo-based feature doc company. Here she secured a commission for a six part ob doc series about schizophrenia. Other credits include Channel 4’s ‘Sharon Horgan: How To Be Married’ and ‘How To Have A Midlife Crisis’ (Producer/Director, North One), ‘Phil’s Empty Homes Giveaway’ (Producer/Director, Raise the Roof) and BBC’s ‘Heir Hunters’ (Producer/Director, Flame TV).
Favourite Peggy moment: Bringing a bunch of British teens to the Scottish Highlands using my best Norwegian diplomacy skills to persuade them to put on enough thermals!
Danni Davis
Creative Director
Danni’s worked across factual and documentary production and development at leading indies and the BBC for over 16 years. She’s as excited as ever about new ideas and discovering new talent.
Her past credits include: 'The Island with Bear Grylls’ (Embedded Producer/Director, Shine TV), ‘The Hotel’ (Series 3, Series Director, Dragonfly TV) and ‘Bouncers’ (Producer/Director, Century Films), all for Channel 4 and for BBC3 ‘Laura Hall: My Battle With Booze’ (Producer/Director, BBC Wales) and ‘Sasha: Beauty Queen at 11’ (Producer/Director, North One TV). She’s also proud of producing the IVCA award-winning charity film Luke’s World (Private Equity Foundation/Maverick TV).
Favourite Peggy moment: Getting nominated for a Children’s BAFTA for our first ever series. We didn’t win but feel really proud of the host Mimi and team for making an awesome series.
Why Peggy?
In case you were wondering where our name comes from, we’re inspired by some amazing Peggys. From the glass ceiling smashing Peggy Olson from Mad Men, the no-nonsense Peggy Mitchell from EastEnders to all the Grandma Peggys out there who battled against the odds, Peggy represents being forward-thinking, strong, optimistic, ambitious and not being afraid to stand out from the crowd.
Whether you’re a she, he or they, everyone can harness the Peggy spirit.
Peggy Makers
We’ve built a work culture that celebrates difference, supports growth and encourages our employees to be fearless. Our aim is that freelancers who come through the door will return many times over and we actively seek to promote them where possible.
Here’s some of the truly awesome people who’ve made Peggy what it is.
Georgia Rajah
Series Producer/Director
Starting with us as a producer/director, G was so brilliant she was promoted to series director, series producer and series edit producer working on 4 of our series.
‘It’s always a pleasure to work with Danni and Ida who, as well as being talented filmmakers themselves, are committed to developing employees’ skillsets on productions.’
Yasmine Almosawi
Editor
Yas has cut on 3 of our series and our self-funded short film ‘Looked After Child’. She’s one fantastic and skilled lady and we can’t wait to collaborate with her again.
‘Peggy Pictures is a joy to work at because not only do I get to work on projects I care about, but also projects that matter’
Amy Errington
Producer/Director
Coming to us as a casting AP, Amy worked her way up on 3 of our series to producer, then producer/director as she’s an absolute super star talent.
‘I love working at Peggy. Danni and Ida have created a great working environment which is collaborative, supportive and creative’
Emmanuel Ayettey
Producer/Director
Coming to us as a development producer, Emmanuel worked on our first CBBC series and was a brilliant team member who we hope to have back.
‘Peggy is a great company to meet likeminded people and hone your skills. The execs are extremely supportive and are champions of diversity on and off-screen’
Tom Power
Series Director
This was Tom’s first series director role on our first series and he did an amazing job. We nominated him to be a Broadcast Hot Shot 2019.
‘Working with Peggy was an amazing experience. I’ve never felt so backed before at a company and the combination of Danni and Ida make one hell of a team.’
Aminah Brunt
Producer/Director
Aminah worked on one of our first films and we were excited to have her talented self back with us on our mental health series. The doors are always open to her.
‘Working with team Peggy is a joy. They’re a compassionate company whose content has real meaning and purpose’
Richard Walker
Senior Researcher
After being in touch with us for a long time, Richard finally worked on our CBBC series and was promoted up which was well deserved as he did a brilliant job.
‘Working at Peggy I got to enjoy the fantastic culture of support and confidence building. Definitely hope I get to work with them again one day’
Cat Colbourne
Development Researcher
After a work placement with us, we were so impressed with Cat that we hired her for development and as a researcher on Mimi & Co, her first TV credit.
‘Peggy is a nurturing environment for new talent – in front and behind the camera. They see the person, not just what’ son your CV and put in the work to help you succeed’
Sian Wornham
Production Coordinator
Starting as a runner, Sian was promoted to researcher on our first production and came back as coordinator, as she’s one hard-working and well-organised lady.
‘Working with Peggy can only be described as having an extended family, everyone is so supportive and also encouraging towards career progression’
Ben Nisbet
Researcher
Ben worked with us in development and production and was a general joy to have around and we hope to have him back in the future.
“Working with Peggy was unlike any other job in TV I’d had before or since! My time there was a masterclass in creating content that was as exciting and meaningful to create as it was to watch.”
Marco Ammannati
Art Director
Marco’s a senior creative and brand builder. He sprinkles his colourful fairy dust on our animation packages, which he’s been involved with since the start.
“Peggy not only spice up the eclectic mix of things I do but offer a friendly and fun atmosphere and a no BS outlook on life that I love.”
Derek Drennan
Head of Production
With business partner Stewart Batt, their company, The Nest, provide our HOP services and have been brilliant to work with on our most recent productions.